Seasonal Feed Optimization Tips

The holiday season can make or break your year. Preparing your product feeds for peak shopping periods is essential for maximizing revenue and minimizing stress.

Key Shopping Seasons

Plan your feed optimizations around these major events:

Season	Dates	Prep Time
Black Friday/Cyber Monday	Late November	Start October
Holiday Season	November-December	Start September
Chinese New Year	January/February	Start December
Back to School	July-August	Start June
Summer Sales	June-July	Start May

Pre-Season Preparation

4 Weeks Before

✅ Audit your feed — Fix all errors and warnings
✅ Check inventory levels — Ensure stock for high-demand items
✅ Update product images — Add seasonal or lifestyle photos
✅ Review pricing strategy — Plan sale prices and promotions

2 Weeks Before

✅ Create promotional feeds — Segment gift items, bestsellers
✅ Set up sale prices — Use sale_price and sale_price_effective_date
✅ Increase sync frequency — Switch to hourly updates
✅ Test everything — Run test orders and verify tracking

During the Season

✅ Monitor inventory — Remove OOS items immediately
✅ Watch for errors — Check platforms daily
✅ Adjust bids — Increase for top performers
✅ Track competitors — Stay competitive on pricing

Seasonal Optimization Tactics

🎁 Gift-Focused Titles

Before: Sony WH-1000XM5 Wireless Headphones Black

After: Sony WH-1000XM5 Wireless Headphones Black - Great Gift for Music Lovers

💰 Sale Price Setup

Use these fields for promotions:

price: 299.99 USD
sale_price: 199.99 USD
sale_price_effective_date: 2024-11-29T00:00:00/2024-12-02T23:59:59

🏷️ Custom Labels

Use custom labels to segment products:

custom_label_0: holiday_bestseller
custom_label_1: gift_under_50
custom_label_2: clearance

Post-Season Actions

📋 After the Rush

📊 Analyze performance by product and category
🗑️ Remove seasonal products from feeds
💰 Update prices back to regular
📝 Document what worked for next year
🔄 Reduce sync frequency back to normal

Automate Seasonal Changes

Schedule your seasonal optimizations

NX Feed's date-based rules let you schedule feed changes in advance. Set up your holiday promotions once and let automation handle the rest.

Prepare for Peak Season →